New Yellow Submarine to be unveiled

Joe Flannery, a Tourism Ambassador for the city of Liverpool, will unveil the
new Yellow Submarine on Wednesday 13 January at 11am outside the Beatles Story

The mystery of the missing iconic Yellow Submarine has never been solved but a new contemporary replacement will be unveiled to the public on Wednesday 13 January at 11am.

The original wooden 5ft plaque, was stolen from the Beatles Story's entrance in July 2009 and although a reward was offered for its safe return the submarine completely vanished.

The Beatles Story commissioned a new Yellow Submarine to hang in its place. The latest model is made out of 12mm Marine Plywood, the same material as sailing boats, so it should survive Liverpool's winter weather. The Beatles Story's new branding has been incorporated into the design and the faces of John Lennon, Sir Paul McCartney, Ringo Starr and George Harrison now feature in the submarine's portholes.

The pervious world famous Yellow Submarine was featured in millions of pictures, as visitors posed for the customary photograph in front of the Beatles Story entrance. The new replacement will be a welcome return to visitors snap shots.

The model has been produced by employees of the Beatles Story, Daniel Rogers and John Clarke. Daniel is a big Beatles fan with a background in art. Daniel said, ‘I was asked if I would create a new submarine and I jumped at the chance. The design is slightly different to ensure that it doesn't infringe any copy right laws and I've incorporated the faces of the Fab Four. It took several weeks to make and I can't wait to see it positioned outside the Beatles Story.'

Jerry Goldman, Managing Director of the Beatles Story said ‘Although we are disappointed that the original Yellow Submarine was never returned, we are delighted with its replacement. We have increased our security measures to ensure that such a selfish act will never happen again.'

The former Beatles Booking Manager Joe Flannery along with Mary Chadwick, a Beatles Story General Manager will unveil the new Yellow Submarine on Wednesday 13 January at 11am. There will be a photo opportunity outside main visitor entrance of the Beatles Story at the Albert Dock.

ENDS

Media enquiries: Claire Pickles M: 07958 998088 E: Claire@smudgepr.co.uk

Editor's Notes

The Beatles Story www.beatlesstory.com
- The Beatles Story is a unique attraction that transports visitors on an enlightening and atmospheric journey into the life, times, culture and music of the Beatles.

- The Beatles Story is located on Liverpool's historic Albert Dock and a second site is based at the city's Pier Head. The attraction opened in 1990 and has welcomed 3 million visitors from all around the world.

- The experience is accompanied by the ‘Living History' audio guide which is narrated by John Lennon's sister, Julia. The Beatles Story offers English, French, Spanish, German, Italian, Polish, Russian, Japanese and Chinese audio guide translations.

- Tickets: Adult £12.250; Concession £8.50; Child £6.50 Aged 5-16 years; Under 5yrs Free

- Open 7 days a week, all year round (excl 25/26 Dec). Opening hours: 9am - 7pm

- T: 0151 709 1963 The Beatles Story, Britannia Vaults, Albert Dock, Liverpool, L3 4AD

www.beatlesstory.com