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4th December, 2012
Beatles Story - Rock 'n' Goal

Liverpool's biggest brands come together for the city's first ever rock 'n' goal tour

Liverpool’s two biggest global brands have joined forces to create a joint ticket aimed at attracting thousands more visitors from all over the world to the city. The Rock ‘n’ Goal Tour has been created by Liverpool Football Club and the award-winning Beatles Story attraction and will explore the city’s twin passions - music and football.

Named the friendliest city in the UK by Conde Nasté Traveller and the fifth most popular tourist destination in the UK by Visit Britain, Liverpool is a city that lives and breathes its passions. Now those passions can be explored through a trip that will take people from all over the world behind the scenes of the one of football's biggest clubs and into the world of its most famous musical sons.

The joint ticket will include an award-winning guided tour round Liverpool Football Club’s stadium, with entrance to the clubs museum included also and a fascinating journey through the life and times of The Fab Four at the award-winning Beatles Story attraction. Tickets will be available to purchase at a dedicated website –

Jerry Goldman, MD of Beatles Story said: “This is a fantastic opportunity for people from all over the world to explore Liverpool. We hope that by putting this offer together Beatles Story and Liverpool Football Club will drive even more visitors to this great city.”

Tom Cassidy, Commercial Tourism Manager for Liverpool Football Club said: “This is something we’ve been discussing for quite a while & the partnership with The Beatles Story is something people should rightfully be getting excited about, both at home and abroad. We’ve been to many travel events with The Beatles Story and are delighted to have formalised our partnership with them”.

The new tours are being supported by official Tourist Board for Liverpool City Region, VisitLiverpool.

Duncan Frazer, Commercial and Marketing Director at VisitLiverpool, said: “The Rock ‘n’ Goal Tour is an excellent addition to the city’s exciting and diverse tourism offer. Football and music are two of the main reasons why people choose to visit Liverpool, and two of the city’s strongest brands working together to create this new tour is a great example of Partnership in the Visitor Economy. VisitLiverpool is delighted to be supporting this new tour, and I am sure it will be fully embraced by domestic and overseas visitors to the destination.”

Liverpool City Council’s cabinet member for culture and tourism, Councillor Wendy Simon, said: “The city welcomes millions of visitors every year, many attracted to the city due to its world renowned musical and sporting heritage. A tour which incorporates both Liverpool Football Club and The Beatles Story is fantastic news for the city and I’m sure will be hugely popular.”

For more information about tickets visit




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