Cities around the UK are being urged to promote music heritage tourism in the same way as Liverpool
Cities across the UK are being urged to follow Liverpool’s example in making the most of its music heritage.
UK Music today launched report IMAGINE, looking at the unrealised potential of music heritage tourism in Britain.
The report estimates that if Liverpool’s example was followed across the country, the economy could benefit from an additional £4bn.
UK Music CEO Jo Dipple (pictured above) said: “Music tourism is big business, with millions of pounds spent getting closer to the music we love.”
Liverpool was described as a “standard bearer” within the industry because of attractions such as The Cavern, The Casbah and ourselves, the Beatles Story. The report said that every year The Beatles and their music heritage generates £70m for Liverpool’s economy.
The report examined how other cities had harnessed their own musical heritage and made recommendations about what more could be done.
Creative Industries Minister Ed Vaizey said: “The huge financial contribution to the UK economy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for growth.”
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