The Business of The Beatles symposium comes to an end
Guests enjoyed hearing about the impact that music heritage has had on the region’s tourism economy at The Business of The Beatles symposium last week. The two day free event was organised as part of Liverpool’s International Festival for Business.
The symposium, chaired by Liverpool’s business ambassador Mike Southon presented both local and international specialist speakers discussing Liverpool’s popular music heritage tourism industry and the wider global industry of Beatles-related business.
Roag Best being interviewed by Mike Southon
The head speaker at the symposium was Roag Best, brother of ex-Beatle Pete Best and MD of the world-famous Casbah venue in Liverpool.
Billy Kinsley, founding member of Liverpool band The Merseybeats, who appeared with The Beatles at Liverpool’s Cavern Club on many occasions, also spoke at the symposium.
The event took place at Liverpool Hope’s beautiful Creative Campus on Shaw Street in Everton and looked at how the history of pop tourism has brought the city to this stage in its development.
Joining the Beatles Story and Liverpool Hope University at the event were speakers from Cavern City Tours, the Beatles Story and Marketing Liverpool, amongst other international experts. Issues raised included the use of The Beatles’ music in advertising, Beatles branding, the pitfalls of pop ‘museumification’ and the mixed histories of Beatle City and Merseybeat-related vanity publishing.
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