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31st December, 2016

Happy New Year: The Beatles Story celebrates 2016 and looks ahead

Happy New Year: The Beatles Story celebrates 2016 and looks forward to an exciting year ahead!

The Beatles Story have had a brilliant year, celebrating the arrival of some key pieces of Beatles memorabilia and hosting a number of exciting events, as well as achieving award-winning attraction status for the second year running. Join us as we look back on our top ten moments of 2016:

1. ‘Best Attraction in the North and Scotland’

In November 2016, The Beatles Story were thrilled to have been awarded the ‘Best Attraction in the North and Scotland’ at the Attractiontix Worldwide Attraction Awards 2016, for the second year running! Beating off competition from the likes of the Titanic Museum and Chester Zoo, we were proud to have been chosen as the winner by the public. This accolade put us alongside other worldwide attraction winners such as Universal Studios Hollywood, Harry Potter Warner Bros Studios London and The Empire State Building.


2. Memorabilia Day

In October 2016 we held a ‘Memorabilia Day’ event that gave fans and collectors the opportunity to come along to have their Beatles memorabilia valued by experts at Julien’s Auctions. The day proved to be a huge success for both the collectors and ourselves, where we found an array of exciting Beatles-related memorabilia, some of which are now displayed in our exhibition!


3. John Lennon’s MBE Letter

One particularly exciting piece of memorabilia was uncovered at our Memorabilia Day in October.  The owner, who wishes to remain anonymous, brought along a telegram from John Lennon which he found within a record sleeve at a local car boot sale. The draft letter written by John to The Queen explained why he wished to return his MBE as an act of protest and was valued at an extraordinary £60,000. Shortly after this, the letter was placed on display at our exhibition on November 25, 2016; this date marked the anniversary of the return of the MBE in 1969.



4. Pattie Boyd Exhibition

In Spring 2016, Pattie Boyd’s ‘George, Eric and Me’ went exclusively on display at our Pier Head site, showcasing a collection of candid photographs of late Beatle George Harrison and Eric Clapton. Her personal collection was originally intended to close in October 2016, however due to popular demand, it was extended and is now set to close on January 9, 2017. A last chance to look around this fantastic collection of intimate portraits is the perfect way to head into the New Year!


5. David Bowie’s Guitar

Another new piece of musical memorabilia to the exhibition was David Bowie’s Hagström twelve-string guitar which went on display back in July. Famous for its unique sound, the guitar is featured on many classic albums such as Space Oddity and The Rise and Fall of Ziggy Stardust. The iconic instrument is on display to visitors to The Beatles Story and can be found next to the last piano John Lennon ever played at The Albert Dock site.


6. Ringo Starr’s drumkit

The Beatles Story gained yet another ‘Starr Attraction’ earlier in 2016. Ringo’s golden sparkle drumkit is a particularly special artefact; worth $64,000, Ringo performed on it during the ‘Concert for George’ in 2002 and it is available to view in the exhibition until 2019!


7. Stuart Sutcliffe’s report card

The Beatles Story unveiled Stuart Sutcliffe’s school report card on what would have been his 76th birthday of April this year. Loaned to The Beatles Story from the The Prescot School, the school that Stuart attended, this artefact gives us an insight into the so-called fifth Beatles’ school years. Stuart was the bass guitarist in the early days of the band.


8. The Supremes dresses

Also in 2016, our British Invasion exhibition was further enhanced with some new pieces of Supremes memorabilia. Visitors to our British Invasion exhibiton can view some classic Motown Records memorabilia such as these three dazzling dresses; they were worn by the girl group when they met the Queen’s Mother in 1968.


9. Q&A with Mark Lewisohn

Earlier this month, The Beatles Story held an evening with Mark Lewisohn, the world's leading authority on the music and history of The Beatles. There was a great turnout to the event and lots of engagement through our social media channels using the hashtag #AskMarkLewisohn.  Visitors learned about Mark’s book ‘The Beatles A Hard Day’s Night: A Private Archive’ and the history of the Fab4 from his perspective. For those who missed out, have a listen here!



10. The Beatles Story goes International

The Beatles Story have been busy travelling ‘Across The Universe’ this past year on a number of international trade visits. These have included visits to Japan and China to help strengthen the city’s links with Asia, alongside sales missions in Korea and Australia. The Beatles Story also partnered up with ‘Team Liverpool’, along with key city organisations such as LFC to L.A., to strengthen links with USA, promoting the city and its tourism offers. 

The Beatles Story’s most recent trip was a visit to Madrid in December where, along with key city partners, The Beatles Story delivered a presentation to promote its fabulous exhibition and showcase what is coming up in 2017.


What's next for The Beatles Story…

As we enter 2017, we head towards the 50th anniversary of the major album ‘Sgt. Pepper’s Lonely Hearts Club Band’ and the celebrations continue! From launching exciting pieces of Sgt. Pepper-related memorabilia, to celebrating The Cavern Club’s 60th anniversary and lots more 'fab' surprises, it looks destined to be a fun-filled year for The Beatles Story.  

Happy New Year to all our supporters, visitors and partners from all the team here at The Beatles Story!




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