30th March, 2017

Memorabilia: alternative Sgt Pepper cover

It was 50 years ago today... since the cover shoot for Sgt. Pepper’s Lonely Hearts Club Band took place. Designed by Peter Blake, the iconic album artwork features each Beatle sporting a heavy moustache, four colourful suits, and a group of celebrities in the form of wax figures and cardboard cut-outs.

It’s a little-known fact that Sir Peter Blake shot alternative covers to the album, which were discarded in favour of the famous one. The alternative uses the familiar collage backdrop to the original, but makes some small alterations including the positions of each Beatle.

 

 

The alternate arrangement depicts Ringo Starr beside a tuba and Paul McCartney kneeling to the left of the bass drum. More significant is the inclusion of audience members who were later obscured or nixed from the final arrangement, including Albert Einstein, Mahatma Gandhi, and Bette Davis in costume for her role as Queen Elizabeth in The Private Lives of Elizabeth and Essex.

 

 

This print is one of only 100 copies given to senior EMI executives in 1987 to mark the record’s 20th anniversary. We unveiled the alternative cover in celebration of the album's golden anniversary.

See the limited edition photograph exhibited in our Sgt. Pepper room, in the Main Exhibition, alongside the four famous suits which symbolise the era-defining Sgt. Pepper’s Lonely Hearts Club Band.

We hope that you enjoy the show!

Millie Agnew

Millie is a second year Marketing student at Liverpool University and currently Marketing Intern at The Beatles Story.

No comments exist

Subscribe for General Information

Subscribe for Educations

Subscribe for Travel Trade

Subscribe for Press

Beatles in China: Beatlemania catching on
28th January, 2017

Beatles in China: Beatlemania catching on

The Beatles Story attracts over 250,000 visitors a year and Chinese tourists to the award-winning attraction made up 6% of those during 2016. 披头士故事展览馆2016年吸引了超过250,000名游客来访,其中中国游客占到了6%
Beatles In India: the road to Rishikesh
22nd April, 2017

Beatles In India: the road to Rishikesh

In 2018 it will be the 50th anniversary of The Beatles’ visit to Rishikesh in India, where they stayed, discovered meditation and wrote 48 songs which were included in the ‘White Album’, ‘Abbey Road’ and ‘Let i
Memorabilia: John Lennon's Velvet Jacket
07th October, 2015

Memorabilia: John Lennon's Velvet Jacket

This black velvet jacket was a favourite of John's and he can be seen wearing it in the 1971 film Imagine. It was originally purchased for John from London boutique Take Six by a promotions man at Apple Tony King. The jacket came up f
SIGN UP

Sign up to our e-newsletter for the latest news, offers and updates.

Great Date Guide North West      Great Date Guide North West       

 

The Beatles Story - Britannia Vaults - Albert Dock - Liverpool - L3 4AD

 

This Website Was Designed By ALT Agency Birmingham