About Us
The Beatles Story is an award-winning attraction based in the band’s birthplace of Liverpool, telling the story of ‘the world’s greatest band’.
The Beatles Story is an award-winning attraction based in the band’s birthplace of Liverpool, telling the story of lives, times and music of The Beatles as a unique immersive experience and perpetuating the legacy of what is considered by worldwide influential music critics and fans to be ‘the world’s greatest band’.
The location on The Royal Albert Dock lends credibility to the visitor experience with cavernous rooms recreating an authentic 1960’s atmosphere. Audio media guides are provided in 12 different languages to cater for its growing international audiences, authentically narrated by John Lennon’s sister, Julia.
The Beatles Story was the brainchild of founders Mike and Bernie Byrne and today is an expanding business since opening its doors in May 1990 with ancillary products including an educational division (Discovery Zone), two Fab4 Cafés and two Fab4 Stores under the trademarked Fab4 brand, located at both The Royal Albert Dock trading site and secondary Pier Head site.
In 2008 ownership was taken over by Merseytravel, a public sector owned business and the Executive body providing professional, strategic and operational transport advice to the Liverpool City Region’s Combined Authority.
In 2019, over 315k visitors from all corners of the world came to experience the award-winning The Beatles Story which is seen as an integral part of Liverpool’s future visitor economy growth.
“
To provide a world-class visitor attraction, which lives up to the universal acclaim of The Beatles and to develop The Beatles Story as a must-see visitor destination, protecting and augmenting The Beatles’ brand and its legacy in the city.
Our History
The Beatles Story was conceived in the minds of husband-and-wife team Mike and Bernadette Byrne in 1987 after a visit to America with a previous Beatles attraction, Beatle City. That experience formed the basis for their idea of a new attraction, The Beatles Story, which has since welcomed millions of visitors from across the world.
Whilst Mike was a Merseybeat musician himself and acquaintance of The Beatles, Bernadette was a Cavern regular who had a closer relationship with the band, particularly George Harrison whom she dated in the early 60s.
It took two long years of research and development to get the project off the ground. The couple worked alongside the architects, set and graphic designers to project-manage the exhibition from start to finish. Both felt it was important to have the right tourist location and the redeveloping waterfront location on the Albert Dock fitted the bill perfectly.
The Beatles Story opened in May 1990 and was a critical success from day one. Across the years it has won numerous prestigious awards and by its 25th anniversary, the attraction had welcomed more than four million visitors, boosting the Liverpool economy by an estimated £300m.
