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Individual Attraction of the Year 2022

The Beatles Story won ‘Individual Attraction of the Year’ at the UKInbound’s Annual Awards for Excellence 2022. We beat off strong competition and were chosen as joint winners by an independent panel of judges.

The Beatles Story Reviews

Best Pop Culture Visitor Attraction 2022

The Beatles Story won ‘Best Pop Culture Visitor Attraction’ at the LUXlife 2022 Hospitality Awards. Winners are selected by specialist researchers based on the skills and services on offer, client and customer feedback, testimonials and wider market reputation.

Travellers’ Choice Award 2022

The Beatles Story has been given the 2022 ‘Travellers’ Choice Award’ by TripAdvisor, recognising us as part of an exclusive group who rank among the top 10% of listings. The award celebrates businesses around the world which have earned great traveller reviews and continually deliver a quality customer experience.

The Beatles Story Reviews

Experts’ Choice Awards 2022

The Beatles Story has been awarded the ‘Experts’ Choice Award’ in 2022 by Tripexpert. Winners are chosen using testimonials from major publications including travel guides, magazines and newspapers and are awarded only to the top 2% of attractions.


The Beatles Story is a member of TripAdvisor®'s 'Certificate of Excellence Hall of Fame', having acheived a Certificate of Excellence for the past 5 years. The award celebrates businesses which have earned great traveller reviews, and recipients include accommodations, eateries and attractions around the world which continually deliver a quality customer experience.


In recognition of its impressive ratings from Viator travelers this past year, The Beatles Story have achieved Viator's 2016 Top Rated Award, distinguishing it as an outstanding activity provider for the world's leading online resource for booking tours and activities!


The Beatles Story has been announced as a recipient of the TripExpert Experts' Choice Award. The Award reflects the views of journalists and professional travel writers and is bestowed on only the best attractions around the world. Less than 2% of all attractions worldwide receive this award!


The Beatles Story has been announced as winner of ‘Best Attraction in the North, Scotland & Ireland 2016’ in the Worldwide Attractions Awards, the only awards solely dedicated to recognising excellence within the attractions industry.

The People’s Choice

The Beatles Story has won the ‘People’s Choice’ award at both the 2017 and 2018 Liverpool City Region Tourism Awards. This award is the only annual award to be voted for by the public.
The Beatles Story Reviews

Group Travel Awards winner

The Beatles Story won the Editorial Award for 'Development of Incoming Group Visits to the UK' in 2018 as well as 'Best Attraction for Group Visits outside of London' at the 2019 Group Travel Awards, voted for exclusively by group travel organisers.

Attraction of the year

The Beatles Story won 'Individual Attraction of the Year' at the UKInbound Conference 2019, this award was exclusively voted for by UKInbound members, tour operators and buyers, and showcases their appreciation of customer service.
The Beatles Story Reviews

Great Date Guide North West       Great Date Guide North West                     


The Beatles Story - Britannia Vaults - Albert Dock - Liverpool - L3 4AD


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