14th May, 2014

Looking back on The Beatles' flight to the USA on PAA Flight 101

© 1964 UPI

Beyond the Beatles


Come and explore our interactive map and discover the many sites around Liverpool that enrich The Beatles Story experience.

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Groups and Travel Trade

The Beatles Story offers special rates for group visits.  Whether your group visit is for tourism or educational purposes, the Beatles Story guarantees a unique, unforgettable experience.


  • Special Group rates
 for parties of 10 or more
  • Dedicated Groups Welcome Officer to organise your visit

  • Coach Welcome scheme at the Albert Dock
  • Group organiser/leader admission FREE of charge
  • Coach drivers and group leaders receive a FREE hot drink in Starbucks on production of valid I.D.
  • With two ticket options available, your group can spend anything from 1 hour – 5 hours exploring both sites at the Beatles Story, Albert Dock and the Elvis and Us exhibition, Hidden Gallery and Fab4D Cinema at the Pier Head.

Please note, the exhibition will be especially busy on various key dates during the year.  This means that we may have limited capacity to cater for your group, so we strongly recommend booking at least 2 months in advance of your visit.


We are proud to announce a price freeze across all our travel trade group prices up to September 2014 on both our ticket options.  The below rates apply to pre-booked groups of a minimum of 10 or more people and payment is required in full prior to your visit. 

*The Fab4 Experience (includes The Beatles Story, Albert Dock and the Fab4D Cinema, and The Hidden Gallery, Pier Head):

  • Adult (age 16 and above):  £9.75
  • Concession* (Students in full time education/OAPs):  £7.50
  • Children (Under 16):  £6.50

Prices quoted are per person including VAT.  Please note that any group booked in on a Concession rate will be expected to show I.D.  

*Please note all quoted rates inc VAT and are subject to change (from October 2014) and we offer a discount on admission rates for groups of 10 or more people. Between 01.09.14 and 15.10.14 the Fab4 Experience ONLY ticket will be available and 'The Beatles Story' ticket incorporating our new The British Invasion exhibition (opening October 16th 2014) will commence from 16th October 2014.  Tickets can be pre-booked in advance online (pre-booked tickets allow access to the fast-track queue at the main entrance) or purchased on the entrance on the day (subject to availability).  Please note that during peak times (June - August, school/bank holidays and cruise ship visits) we experience high visitor levels and queues for both pre-booked and general admissions are highly likely.  If you are visiting the attraction during these times, we recommend that you avoid our peak times of 11am to 3pm.  Please note that pre-booked group bookings will take precedence in the fast-track queue.  The Elvis & Us exhibition will close on 31 August 2014 and The British Invasion exhibition curated by The GRAMMYs Museum will open in October 2014 along with a new travel trade group pricing structure.  

For more details, please email


Please email

Please note, groups of 40+ may be split to ensure ease of access in the exhibition.

We look forward to welcoming you to the Beatles Story in 2014.



Visit the Fab4Store for clothing, gifts, books, music and much more.

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Book a break

At the Beatles Story we work with a number of carefully selected hotels and hostels.

Travel trade

Travel trade

Excellent Group rates available for groups of 10+ people. Click here for more information.

Venue hire

Venue hire

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