2nd April, 2014

Drake’s Drum: The McCartney family horse

Beyond the Beatles


Come and explore our interactive map and discover the many sites around Liverpool that enrich The Beatles Story experience.

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Groups and Travel Trade

The Beatles Story offers special rates for group visits.  Whether your group visit is for tourism or educational purposes, the Beatles Story guarantees a unique, unforgettable experience.


  • Special Group rates
 for parties of 10 or more
  • Dedicated Groups Welcome Officer to organise your visit

  • Coach Welcome scheme at the Albert Dock
  • Group organiser/leader admission FREE of charge
  • Coach drivers and group leaders receive a FREE hot drink in Starbucks on production of valid I.D.
  • With two ticket options available, your group can spend anything from 1 hour – 5 hours exploring both sites at the Beatles Story, Albert Dock and the special exhibition, Hidden Gallery and Fab4D Experience at the Pier Head.

Please note, the exhibition will be especially busy on various key dates during the year.  This means that we may have limited capacity to cater for your group, so we strongly recommend booking at least 2 months in advance of your visit.


We are proud to announce a price freeze across all our travel trade prices up to September 2014 on both our ticket options.  The below rates apply to pre-booked groups of 10 or more people and payment is required in full prior to your visit.

The Fab4 Experience (includes The Beatles Story, Albert Dock and the Fab4D Experience, Pier Head):

  • Adult (age 16 and above):  £9.95
  • Concession* (Students in full time education/OAPs):  £7.50
  • Children (Under 16):  £6.50

The Ultimate Experience (includes The Beatles Story, Albert Dock, Elvis & Us exhibition** and the Fab4D Experience, Pier Head):

  • Adult (age 16 and above): £11.95
  • Concession* (Students in full time education/OAPs): £9.95
  • Children (Under 16): £6.50

Prices quoted are per person including VAT.

*Please note that any group booked in on a Concession rate will be expected to show I.D.  **The Elvis & Us exhibition will run until summer 2014 and a new exhibition to commence in October 2014 will be revealed shortly.


Please email

Please note, groups of 40+ may be split to ensure ease of access in the exhibition.

We look forward to welcoming you to the Beatles Story in 2014.

Number in Group



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Travel trade

Travel trade

Excellent Group rates available for groups of 10+ people. Click here for more information.

Book a Beatles break

Book a break

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Venue hire

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