Following the Government announcement on the temporary reduction in VAT for eligible visitor attractions, The Beatles Story is thrilled to announce that we will be passing this saving directly on to our visitors. The discount will start on Global Beatles Day on 25th June and run up to 1st September 2026.
The new measure has been introduced to help families enjoy more affordable days out during the summer holidays, while boosting tourism and supporting attractions and businesses across the UK.
As one of Liverpool’s leading visitor attractions, The Beatles Story is proud to reflect this reduction in our ticket prices making it even easier for families, music lovers, and visitors to step into the story of the world’s greatest band.
With immersive exhibitions, authentic memorabilia and award-winning experience, there has never been a better time to visit. We look forward to welcoming even more guests this summer to celebrate the music, legacy, and magic of The Beatles.
For those already booked to visit between 25th June and 1st September, affected customers will be contacted in due course.
Having just been named England’s best attraction for International Tourists for the second year in a row at the VisitEngland awards, there is no better time to visit The Beatles Story Museum. Book now at this temporarily reduced ticket price, and this summer you can immerse yourself in the museum that visitors travel ‘Across The Universe’ to experience.
The Beatles Story is perfect for families!
Whether you’re visiting us at the weekend, or during school holidays, The Beatles Story Museum is the perfect day out for UK families.
Explore our award-winning museum with our dedicated Fun Trail, delve into the story of The Beatles in our interactive Discovery Zone, and get involved in our free family-friendly craft workshops!
Book tickets now