This festive season, The Beatles Story will be echoing John Lennon and Yoko Ono’s 1969 ‘WAR IS OVER! If You Want It’ Christmas campaign, as well as shining a spotlight on UK-based charity War Child’s work. With peace at the top of their Christmas list this year, the Liverpool attraction will raise awareness and encourage donations to the charity that works “to protect, educate and stand up for the rights of children living through conflict.”

Chorley-based Tracks Ltd have revealed two rare photographs of The Beatles playing at Liverpool's Cavern Club ahead of their Memorabilia Day event at The Beatles Story exhibition.

The Beatles Story, award-winning exhibition, celebrates Love Me Do’s 60th anniversary with the launch of new memorabilia and the opportunity to get your Beatles’ memorabilia valuated by Tracks Auction House.

The Beatles Story, Liverpool, has announced an exciting new addition to its ever-growing exhibition with the inclusion of a previously unseen notebook belonging to The Beatles’ Tour Manager Mal Evans.

The birthplace of The Beatles was selected as the host city for the CTA’s (Coach Tourism Association) annual conference, holding it’s first in-person event for over two years, bringing together over 200 members including a host of coach tour operators, hoteliers, attractions, and destinations for two days of business meetings and networking.

As part of their visit to the city of Liverpool, the group of seven foreign ministers were given a private tour of the award-winning Beatles Story, before enjoying a locally-sourced meal and performance from a Beatles cover band in the replica Cavern Club.