The Beatles Story has been shortlisted for three prestigious tourism and education awards, recognising its continued excellence as one of the UK’s leading visitor attractions and educational destinations.
Liverpool’s award-winning Beatles attraction has been named a finalist in the following categories:
- Large Visitor Attraction of the Year at the Liverpool City Region Tourism Awards
- International Tourism Award at the Liverpool City Region Tourism Awards
- Best Schools Programme at the 2026 BETA Awards
The triple recognition highlights The Beatles Story’s commitment to delivering exceptional visitor experiences for guests from around the world, while also providing engaging and educational programmes for school groups.
These latest nominations build on a strong track record of success. The Beatles Story was crowned Large Visitor Attraction of the Year in 2025 and won the International Tourism Award in both 2024 and 2025. Following those regional successes, the attraction also secured national recognition with VisitEngland’s International Tourism Award in both years.
The nominations reflect the efforts of the whole team at The Beatles Story, from front-of-house staff welcoming visitors from across the globe, to the education team delivering memorable learning experiences, and the many colleagues working passionately to ensure the attraction continues to provide a world-class experience.
The Beatles Story’s General Manager, Mary Chadwick, said:
“We are incredibly proud to be recognised across both the tourism and education sectors. These nominations are a testament to the passion, dedication and hard work of every member of our team. Whether they’re welcoming visitors, supporting school groups, sharing the story of The Beatles or working behind the scenes, everyone plays a part in making The Beatles Story the success it is today.”
The winners of the awards will be announced later this year.