The Beatles Story Wins GOLD at prestigious National VisitEngland Awards for Excellence 2025
Liverpool, 5 June 2025 – The Beatles Story is proud to announce that it was awarded GOLD in the International Tourism Award category at last night’s prestigious VisitEngland Awards for Excellence 2025 ceremony.
The ceremony, held at the Brighton Dome Corn Exchange, celebrated the very best of England’s tourism industry. This national recognition follows The Beatles Story’s earlier success at the Liverpool City Region Tourism Awards, where it won in the same category earlier this year.
This award recognises attractions that deliver outstanding service to international visitors. Twenty-one local competitions across England submitted over 350 applications for national judging, making this a highly competitive process.
The Beatles Story has remained a leading international attraction for 35 years, continuing to welcome visitors from across the globe and supporting Liverpool’s cultural heritage.
Tourism is one of England’s largest, most valuable industries, supporting more than 200,000 businesses, employing 2.6 million people and generating about £76 billion in domestic visitor spending.
Mary Chadwick, General Manager at The Beatles Story, said: “We’re absolutely delighted to receive this national recognition from VisitEngland. This award is a testament to our team’s hard work, the dedication of our community of global ambassadors, and our commitment to delivering an unforgettable experience for visitors from all around the globe. As we mark 35 years of The Beatles Story, we’re proud to continue sharing Liverpool’s unique musical legacy on a global stage.”
Awards
The Beatles Story is an award winning attraction. We work hard to provide the best possible experience for our visitors and work with key partners to achieve this.
Check out our awards