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Opening information

In response to the latest Government advice The Beatles Story exhibition, Discovery Zone, Fab4 Cafés and Fab4 Stores will remain closed while the Liverpool City Region falls into tier 3. We will continue to monitor the situation. Find out more information on all our safety guidelines by clicking the link below.

Further information
This site uses cookies: Find out more.

Opening information

In response to the latest Government advice The Beatles Story exhibition, Discovery Zone, Fab4 Cafés and Fab4 Stores will remain closed while the Liverpool City Region falls into tier 3. We will continue to monitor the situation. Find out more information on all our safety guidelines by clicking the link below.

Further information
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25th March, 2020

Good News for The Beatles Story

The Beatles Story announced good news amid the difficult and challenging times currently being experienced across the world.

Despite the exhibition’s recent temporary closure over the current Coronavirus crisis, the award-winning attraction has hit record numbers for 2019/20 and in its 30th anniversary year they are celebrating the best-ever year of attendance.

A record number of 317,156 visitors enjoyed the iconic exhibition in 2019/20 which is an increase of 5,481 (1.7%) on 2018/19 figures and is a new record for the popular Liverpool attraction.

Mary Chadwick, General Manager said:

“These are fantastic results even in these challenging times and we know that this number would have been even higher hadn’t we taken the difficult decision to temporarily close early last week. Even though we had no reported cases at The Beatles Story, we had a duty to our employees, visitors and the community to help stop the spread of the virus.”

“Credit goes to the whole team for all their hard work and the part they have played in this success. We know that there’s still lots of work ahead when we re-open the doors again, but we are confident that the measures and reassurances we have put in place with our valued partners will see these visitors returning to us and to the city of Liverpool and that we can build on this success for the future.”

This good news comes in the year that the popular attraction will be celebrating its 30th anniversary after first opening their doors to the public on 1st May 1990.

While the celebrations are currently on hold, the award-winning team are looking forward to sharing announcements of new upgrades, memorabilia and updates to the immersive experience in the future.

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