The British Invasion
The British Invasion: How 1960s beat groups conquered America is an exhibition that looks at the wave of British artists that took over the Billboard Top 100 in the 1960s and 1970s.
Co-curated by the established GRAMMY Museum, L.A., the exhibition sees memorabilia that has never been seen outside of the USA and also photographs of bands such as The Rolling Stones that have never been seen before worldwide.
This exhibition examines the seismic shift of popular American music in the early 60s. At a time when the Rock n Roll pioneers were missing - Elvis was in the army, Chuck Berry was in jail, Little Richard found religion, Johnny Cash moved towards Country and Richie Valens, Buddy Holly and Eddie Cochran had all died, British bands, led by The Beatles, launched an invasion that brought over new music that jolted American musicians and fans alike.
The Rolling Stones, The Kinks and Dave Clark Five amongst others, reinterpreted the sounds of their American influences and offered fresh new perspectives which dramatically altered the course of Rock and Roll in America. Alongside new sounds came new accents, fashions and hairstyles which ignited an American renaissance and placed the UK firmly on the Rock and Roll map.
As a direct response, America saw fashions change, guitar sales soar, an increase in new bands and the birth of a music press. Artists were inspired by their British counterparts and their sounds reflected this - The Beach Boys created Pet Sounds in response to Rubber Soul and Revolver; Bob Dylan made the transition from folk to rock in part due to The Beatles; the Monkees created a similar mania and even Motown acts reinterpreted Beatles songs.
Key pieces of memorabilia that can be viewed within the exhibition include Supremes Dresses; James Brown’s Jumpsuit; BB King’s “Lucille” Gibson; The Beach Boys Handwritten “God Only Knows” Lyrics. Jimmy Hendrix guitar and Keith Moon’s drumkit.
Visitors can also enjoy a number of Interactive experiences including a map of Great Britain allowing you to explore musical roots across the country, a video history booth to record your own memories and an exclusive Ringo Starr Drum lesson where Ringo interacts via a TV screen and gives a step by step guide on how to play the drums.
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