This site uses cookies: Find out more.
This site uses cookies: Find out more.
Buy Tickets
25th July, 2016

Liverpool in LA: Spreading the word

The Beatles Story along with other key Liverpool visitor economy businesses are heading to Los Angeles this week to spread the word about the city and encourage more visits from California.

The visit aims to take advantage of interest in Liverpool FC, who are playing in the 2016 International Champions Cup in the state. The reds play Chelsea and AC Milan, in Pasadena and Santa Clara respectively.


Football is growing in popularity in the US, and Liverpool and Everton are especially popular due to links through players (such as Steven Gerrard, Tim Howard and Landon Donovan).

The high-profile tournament is the perfect opportunity for representatives of Liverpool tourism to show there is much more to the city than football.

The group includes The Beatles Story, Cavern City Tours, Marketing Liverpool and Liverpool FC itself.


They will host several influential travel trade buyers for the match, giving a presentation on Liverpool and encouraging them to consider the city as a destination for their clients.

They will also meet with key journalists and VisitBritain’s US office to discuss priorities for the upcoming year.

Find out more and get involved with the campaign on social media using #LiverpoolinLA.

No comments exist

Subscribe for General Information

Subscribe for Educations

Subscribe for Travel Trade

Subscribe for Press

New: Höfner loan four one-off replica guitars to the Beatles Story
16th June, 2015

New: Höfner loan four one-off replica guitars to the Beatles Story

Guitar brand Höfner has loaned four one-off replica guitars used by Paul McCartney and John Lennon to the Beatles Story, Liverpool.
Brian Epstein: Remembering The Beatles' manager
22nd August, 2017

Brian Epstein: Remembering The Beatles' manager

The Beatles Story in Liverpool has launched a new exhibit to honour the life and achievements of Brian Epstein, 50 years after the untimely death of The Beatles’ manager.
TripAdvisor: Certificate of Excellence
08th June, 2016

TripAdvisor: Certificate of Excellence

The Beatles Story, Liverpool has recently received a TripAdvisor® Certificate of Excellence for its quality customer service.

Sign up to our e-newsletter for the latest news, offers and updates.

Great Date Guide North West      Great Date Guide North West       


The Beatles Story - Britannia Vaults - Albert Dock - Liverpool - L3 4AD


This Website Was Designed By ALT Agency Birmingham